Effective date: [1 June 2022] Latest updated: 26 September 2024
Honda Automobile (Thailand) Co., Ltd. and Honda Automobile Insurance Broker (Thailand) Co., Ltd. (hereinafter referred to as "Honda" or "we"), as a company in Honda Automobile Group and data controller, will collect, use, disclose, and transfer your personal data to provide our seamless services to you. We are committed to protecting Personal Data (as defined below), as we prioritize your trust.
This Personal Data Protection Policy (the "Policy") describes our collection, use, disclosure, and transfer of your Personal Data (as defined below) to communicate and provide you with our services through authorized dealers who sell Honda-branded vehicles "Dealer") when you contact us regarding the business, conduct legal relationship with us, visit our website or contact us via the call center, social media, or other channels where we collect your Personal Data. This covers personal information about your rights as a data subject and about individuals who we interact with for business purposes. They include, but are not limited to:
Please study this Policy thoroughly to understand how we collect, use, and/or disclose your Personal Data. However, this Policy does not cover products and services other than the services a Dealer offers to you on our behalf and in such case, the protection of your personal data will be under the Dealer's own privacy policy. Please contact the Dealer to access the privacy policy of such Dealers.
We will collect Personal Data only when it is required to procure products or provide services as you request, to comply with legal or contractual requirements, or to pursue our business operations. In certain cases, if you refuse to provide the Personal Data required for procuring products or rendering services as requested, we may not be able to offer or deliver our products and services to you, may not be able to enter into a contract with you or perform our contractual obligation to you, and this may cause inconvenient receipt of or access to all or some of our products and services, or inconvenience in business operation or in the case where you have any other legal relationship with us.
We may amend this Policy from time to time and will update it on our website. Any amendment will supersede all former versions. If you would like to acknowledge any change in this Policy, we encourage you to regularly monitor the Policy on our website. However, in case of any material changes, we will notify you of the changes and re-obtain your consent when necessary and legally required.
Under this Policy, "Personal Data" refers to any information about an individual that enables the identification of that individual, either directly or indirectly, or as defined in applicable personal data protection laws, or as described hereunder. The Personal Data we collect depends on the relationship between you and us.
If you intend to have insurance, we will collect the following additional information via our Dealers or affiliates.
If you are Corporate-Related Individuals of our business partners, we will also collect your following Personal Data.
Only if you are Corporate-Related Individuals of our Dealers, we will also collect your following Personal Data.
Only if you are insurance agents and brokers, we will also collect your following Personal Data.
Only if you use Honda’s application, we will collect your following Personal Data:
If we use any type of the aforementioned information in a way that may allow us to identify you, we will consider and manage that information as Personal Data.
If we collect, use, disclose, and/or transfer your Sensitive Personal Data, we will proceed only with your express consent or when permitted by law.
We may collect the abovementioned Personal Data of other individuals (e.g. your spouse, family members, insurance beneficiaries, assignee, car drivers, beneficiaries, and any other individuals who contact us or provide our services). If you provide us with the Personal Data of any of those persons, you will represent and warrant that you are authorized to do so by:
a. notifying him or her of this Policy;
b. obtaining his or her consent when legally required or pursuant to necessary legal bases to enable us to use the Personal Data in accordance with this Policy; and
c. verifying the accuracy and completeness of the Personal Data you provide, and notifying us of any changes to the Personal Data.
We use your Personal Data for the following purposes.
If you intend to have insurance, we will use your Personal Data for the following purposes.
If you are Corporate-Related Individuals of our business partners, we will process your Personal Data for the following purposes.
Only if you are Corporate-Related Individuals of our Dealers, we will process your Sensitive Personal Data for the following purposes.
Only if you are insurance agents and brokers, we will use your Personal Data for the following purposes.
Only if you use Honda’s application, we will use your Personal Data for the following purposes.For the use of application. To create, manage, and maintain your account to use to application, to manage your transaction made through the application, and other services provided under the application, including to respond to your inquiries and accept your request.
In general, we use the following legal bases to collect, use, disclose, and/or transfer your Personal Data.
You are obliged to provide Personal Data to receive the full range of services from us, except when some of the Personal Data is required on a voluntary basis as indicated by us. In this case, we will ask for your consent to the processing of your Personal Data.
In certain cases, it is legally required to obtain the consent of a holder of parental responsibility, curator, or guardian before collecting, using, and/or disclosing the Personal Data of a minor, incompetent person and quasi-incompetent person. Therefore if you are under 20 years of age or an incompetent or quasi-incompetent person, you must ensure that you have obtained the prior consent of your holder of parental responsibility, curator or guardian (if the consent is required).
If we become aware that we have unintentionally collected the Personal Data of a minor without parental consent, or collected the Personal Data of an incompetent person or quasi-incompetent person without the curator's or the guardian's consent, we will delete that data when we cannot rely on any legal basis other than consent.
We may disclose your Personal Data to the following third parties for the purposes set out in this Policy.
We may disclose your Personal Data to our affiliates, including, but not limited to, Honda Motor Co., Ltd., Asian Honda Motor Co., Ltd., Honda Leasing (Thailand) Co., Ltd., and/or Honda R&D Asia Pacific Co., Ltd., for the purposes specified in this Policy. The targets are to ensure that you will receive the best products and services from our affiliates, to help support us to further develop suitable services, to comply with laws and internal policies of the Honda group, to provide support and offer promotions that meet your needs, to achieve our administrative objectives, to obtain the legitimate interests of Honda and its affiliates, and to improve the efficiency of our business operations.
To offer you additional services, promotions, offers, and privileges and to achieve the purposes specified in this Policy, we may disclose your Personal Data to the following third-party data controllers or processors.
We may disclose your Personal Data to government agencies (such as Anti-Money Laundering Office, Office of Insurance Commission) , judicial authorities, and regulatory agencies as required by applicable laws, courts, legal advisors, accountants, and auditors.
You can ask us for a name list of recipients of your Personal Data, including their identity, a brief description of the collection, use, and disclosure of your Personal Data, and addresses of the recipients, by contacting us in line with the contact information below.
We may transfer your Personal Data to a third country with your consent or pursuant to the legal bases (e.g. for the performance of contract) that entitle us to proceed for our legitimate interests, to the extent permitted by the provisions of applicable laws.
If we are obliged to obtain your consent for the transfer of your Personal Data to other parties outside the country, and the Personal Data is transferred to a receiving country that may have inadequate personal data protection standards in line with the personal data protection laws in Thailand, we will take any actions necessary for protecting your transferred Personal Data to meet the personal data protection standards to which we adhere in conformity with personal data protection laws stipulated and applicable at such time.
We take appropriate organizational, technical, physical, and administrative measures to protect your Personal Data from accidental, unlawful, or unauthorized destruction, loss, access, use, alteration, or disclosure, including Personal Data access or access control, in order to keep its confidentiality, accuracy, completeness, and availability under our control in accordance with the minimum legal requirements.
We set out measures to control and limit access to Personal Data and use of devices that store and process Personal Data, to encourage safe and appropriate collection, use, and disclosure of Personal Data, by determining access rights of data users and authorized employees, as well as data users' duties and responsibilities. The aim is to prevent unauthorized access, disclosure, acknowledgement, copying, or theft of devices that store and process Personal Data. Furthermore, we establish measures for retrospective review of access, change, deletion, and transfer of Personal Data.
We will retain your Personal Data for as long as necessary to achieve the purposes stated in this Policy and to comply with applicable laws. However, we may retain the Personal Data for a longer period to fulfill other necessary purposes such as compliance with applicable laws, establishment of legal claims, compliance with or exercise of legal claims, or defense against legal claims.
If we are not legally permitted to retain your Personal Data for a longer period, we will delete your Personal Data from our systems and records and/or will take necessary actions so that your Personal Data can no longer identify you. In the case of litigation or judicial or disciplinary proceedings, we may retain your Personal Data until the proceedings are terminated. This will cover the period of any appeal process. We will then delete or archive your Personal Data as permitted by the provisions of applicable laws.
We employ tracking technology ("Cookies") and similar technologies, e.g. Device IDs, pixel tags, or Web beacons on the website www.honda.co.th (hereinafter referred to as the "Website"). Cookies are small files stored on your computer (or other Devices connected to the Internet, such as a smartphone or tablet) when you visit the Website. Cookies usually have a filename containing the address of the Website, lifetime of the Cookies (how long they will be stored on your Device), and other values that are generated automatically and randomly.
We will use the Cookies' data on our Website, except other Cookies ("Third-Party Cookies"), which are used and managed by a third party. These Third-Party Cookies are used by us in our Website to improve the quality of our services and to upgrade visitors' experience when browsing our Website. These Third-Party Cookies are mainly used to obtain visitor statistics and to guarantee payment transactions.
We may install our Cookies on our partners' websites that publish advertisements for our brands and/or products. Most of these Cookies are used to display content that meets your interests, and to evaluate our content (including advertisements). The types of Cookies and tools we use are:
We will not store your important Personal Data, e.g. password, and credit or debit card information in the Cookies on our Website.
Generally, website browsers are programed to enable the Cookies, but you can easily disable them by adjusting your browser settings. However, if you disable the Cookies, some features of the Website may not function properly. For more information about how to customize the Cookies in your browser, please visit the following links.
When the personal data protection laws become effective in Thailand, you will have legal rights under the conditions prescribed in the laws. Details of those conditions are set out below.
Furthermore, you can request to opt out of receiving email communications and/or marketing information from us at any time you wish to stop receiving marketing communications from us. You may notify us of your request by email, telephone, on our website that we have provided for the data subject's right request or letter, in line with the contact information in the section "Contact us" below. Any adjustment will not be effective immediately. We will endeavor to fulfill your request as soon as practicable within the period required by applicable law. If you opt out of receiving marketing information from us, we may continue to send you important administrative news, which you cannot opt out of receiving from us.
We are aware of the significance of your suggestions or comments. If you have any questions or complaints about this document, or wish to exercise your legal rights when the personal data protection laws are effective in Thailand, you can contact us as detailed below.